This gloss is the one I recommend to anyone wanting to try a red lip, it's the one I wear frequently and if you saw my Google Plus Beauty Hangout with The Blush and My Beauty Bunny on Friday, it is the lippie I was wearing that day. (In case you missed it, you can watch the beauty hangout over on YouTube. Also, I pop in and out a few times... my ISP was a bit spotty and Safari kept reloading? So annoying! Next time I'm just going to use Firefox.)
This gloss is very pigmented and I actually use it as a stain a lot! I apply it once, let it sit for about 5 minutes, and then wipe it off. I then reapply a second time, and that's the gloss I'll wear. Applying the first layer and wiping off really does a great job of staining my lips, and makes it a lot less obvious when the lipgloss is wearing off.
The gloss is a little thicker than most glosses, really more of a lacquer. I don't think that it's sticky, and it doesn't really have any flavor. Even with drinking, it lasts for a good 4-5 hours. It's not quite a true red, I think it has a very tiny amount of blue in it, which makes it a little easier to wear. For some reason the fact that it is a gloss makes it look much more polished on me than a lipstick.
L'Oreal Paris USA