One of my every day “must use” makeup products is my eye primer. If I’m going to apply eye shadow, then I spend an extra minute to apply a primer first! It makes my shadow blend more smoothly, covers up the visible blood vessels on my lid (this goes a long way to making my eye makeup look better) and makes my shadow last all day instead of about 6-8 hours. If you’re going to wear shadow, you need to be wearing an eye shadow primer!
There are a lot of eye shadow primers out there, and I’ve tried most of them. These are my favorites, though I use them for different reasons. Which one is your favorite?
Basic All Day Primer
These primers are very lightweight and dry clear on your skin (at least they do on my skin). They both do a great job of keeping eye shadow looking great all day, I don’t notice a difference between them.
I usually have a lot of visible blood vessels on my eye lids, and using a primer that conceals while it primes makes my shadow look much better! I use the NYX because it is a great match for my skin tone, but the staying power is a little less than the Urban Decay or Too Faced shadow primers.
There are some eye shadows that are very glittery or release a lot of powder as you apply them. This is when I like to use a primer that has extra “grab” to really hold those shadows on to my lid. I usually apply a very small amount over either concealer or my NYX shadow base (which cover up those pesky blood vessels). They also make regular shadows a bit more vivid.
If you really want to make your shadows more vivid and add some pop, you should reach for a white or black eye shadow base. I like white for lighter colors and black for darker colors. NYX makes both white and black versions. Note that some people use a shadow stick for this purpose as well, but I think the staying power is better (by a few hours) when you use a shadow base instead.
Have you ever had your under eye concealer melt off by mid-day? There are a few under eye primers that do a pretty good job of keeping your concealer where it should be. My favorite is actually the Marc Jacobs (full review coming soon), which is actually an eye shadow primer but does a better job for under the eyes. Use a very small amount and blend it in place with a fingertip. I apply right after my eye cream.