Yes, it's yet another slightly tinted lip balm. You swipe it on, and it turns color on your lips. I have very similar lippies that I've featured here on the blog from Dior (their Addict Lip Glow, here at Sephora), It Cosmetics (Vitality Lip Flush at ULTA), and even ELF (Gotta Glow Lip Tint at ELF). I love this kind of lippie because you can carry it with you in your pocket, and just swipe it on when you need "something" on your lips. They feel hydrating, but offer enough color that you look like you have something on your lips. Which I need, without a bit of color I look a bit washed out.
What I like about this color is that it is a bit of a lighter pink than the others, it looks more like a lightly bitten lip than a pink lip balm. I've found that if I'm applying the others throughout the day, the pink becomes darker and more saturated, which isn't always the look that I want. The Bobbi Brown just stays faintly pink, no matter how many layers I've applied. I've found that the Bobbi Brown does get softer than the others when it's kept in a jean pocket, so if you're going to carry it around with you like that, you'll need to be careful with it. I try to keep it in the pocket of my white coat at work, or in a sweater or hoodie pocket if I'm at home.
I've just purchased my second pink Extra Lip Tint. I carry it around so much that sometimes I can't find it, now I have 2 on rotation so I can always find it. I'll probably try the Melon color next, which looks a bit peach in tone.
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