I have to admit, this mascara took a lot of practice before I felt comfortable taking pics of how it works. And I'm still not really happy with how things are turning out a few days later, I think I don't quite have the hang of it with this mascara.
According to L'Oreal, this mascara is quite different from their previous Voluminous products.
Super-fine nylon and rayon fibers perfectly adhere to natural lashes, enveloping them from root to tip thanks to an exclusive polymer in the formula. Meanwhile, an architectural precision brush with a 40-degree angle and reverse twist bristles ensure optimal application, making lashes appear fuller, longer, curled and sculpted. No clumps or messy results – just flawless lashes from every angle.
I tried for a looooong time to get a pic of the brush, but my spiffy dSLR was just not having it. I think the amount of mascara, and then the fibers, that come out of the tube (which is how I typically like to showcase the brush, since that's what you'll be dealing with), my camera simply could not decide it was focused. Even in full manual mode, it refused to actually snap a reasonably in focus picture. Over at Addicted to All Things Pretty you'll find a few great pics of the brush with mascara wiped off, this should give you some idea of what the brush looks like underneath all of the mascara!
Basically, this is a mascara with fibers in the formula that adhere to your lashes, improving the length and volume of your lashes. I think that it takes quite a while to get used to using this mascara, and until you do it is clump city. For real, not even remotely joking. I can't even tell you how many days I pulled out my metal eye lash brush and spent about 5 minutes picking all of my lashes apart. It was rough.
I'm finally getting the hang of application now. What I've discovered:
• Do not wipe the mascara wand off with a tissue. For me, this created more clumps on the brush that then simply transferred to my lashes.
• Start at the very base of your lashes and sweep the brush up to the tips, but also a bit diagonal across lashes as you apply. This actually pulled apart the clumps for me.
• I did best with 2 coats, applied immediately together without any drying in between.
• Have a lash brush handy!
Once applied correctly it does a good job of lengthening and volumizing. The day I took these pics I was at work, so I applied about 6:30 am and nightly pics were at 9:30 pm or so. The mascara looked perfect until about 8:30, so the 9:30 after everything starts to disappear isn't entirely accurate. 14 hours of good lashes is a success in my book.
Would I buy this mascara in the future? I probably would, now that I have the tricks of application down. Prior to that, I would have said no. Now I get great volume, a bit of added length and it looks great.
L'Oreal's Facebook Page
Disclosure addition: I was actually asked to make this a sponsored post, in which I would receive both the product sample and money to write this review. I wasn't sure how this worked with my new BlogHer Contract, and I had this mascara on my shopping list anyways. So, I accepted the sample and said no to the sponsorship. They were requesting that I provide my honest opinion anyways, so that's exactly what I've done.