You've probably seen the displays popping up at drugstores and big box stores near you. For Fall 2014, L'Oreal is launching a new foundation and concealer duo, Visible Lift Blur. The products contain "blurring" technology, very similar to what you'll find in the currently popular blurring products like L'Oreals Miracle Blur. Here, some of that same technology has been incorporated into the foundation, saving you a step!
The foundation comes in 12 shades, unfortunately the darkest shade is Classic Tan, which is somewhere in the mid-tone range when you compare this foundation to the L'Oreal True Match Foundation range of 33 shades. I was sent 4 shades (3 from L'Oreal and 1 from CVS), and the Honey Beige on the far right is the 2nd darkest shade. I'm hopeful that if this formulation is around for a while that L'Oreal will add darker shades.
Classic Ivory is usually the best match for me in L'Oreal foundations, but this shade seems a bit pinker than my other Classic Ivory foundations. Luckily with blending it does blend in to my skin, but I would prefer a closer match.
The foundation is pretty sheer in coverage, the formula is a bit more liquidy than other foundations, and while some online have described it as oily, I didn't really think it was oily. It just seemed more watery than I had expected, and when I applied it, the formula sat a little more on the top of my skin. After a minute or so I was able to blend it in to my skin, I think this was all due to the blurring effect.
The coverage from this foundation is pretty sheer, and due to the consistency of the foundation, I think that it isn't really able to be layered for more coverage. I have combination skin, and I do think that this foundation would be better suited for drier skin, which is usually what more mature women have. I noticed that it did help cover up some skin imperfections more than I thought it would. Meaning, my pores were less noticeable than they should have been with such sheer coverage. The foundation did last most of the day, and I think on someone with drier skin it likely would have lasted longer.
If you have drier skin, want sheer to light coverage and have a few skin imperfections that you'd like to cover up, this foundation is a good pick for you. Personally, it didn't last quite as long as I had hoped due to my combination skin, and I think a different shade than my normal Classic Ivory (maybe Nude Beige, #203?) would have been a better match for my skin. The tubes are clear, so you're seeing the foundation through the packaging. It is probably worth picking up the 2 shades you think will be best, rather than just one!
I tend to use very, very pigmented concealers, in large part because I have a visible blood vessel under one eye to cover up, and I like to mix concealer into other products (foundation, BB Cream) to increase their coverage. However, super pigmented concealers can be a big mistake if you have any problem areas around your eyes, they tend to be drier and settle very easily into fine lines, pores and other imperfections.
The Blur Concealer is mid-range in terms of coverage. It definitely has more coverage than a few other drugstore concealers that I've tried, but it is less pigmented than my usual Amazing Cosmetics Concealer. I did find that the concealer is able to be built up for more coverage, which is great for that blood vessel I already mentioned.
This concealer did seem to be a bit more liquid than concealers that I'm used to, but this was probably because I've been using mostly those highly pigmented concealers that I mentioned. It blended in really easily with just pats of my fingertip, and yes, it did seem to do a little bit of that blurring as well.
I think that this is a great mid-range pigmentation concealer that is better suited for those with anything for more pigmented concealers to highlight. So, if you have anything in the undereye area for concealer to settle into (**cough, cough** like a few little lines?) then this is a much better option for you than the more pigmented concealers that I've been using.
The only bad thing about this concealer is that it only comes in three shades, fair, light and medium. Hopefully L'Oreal will come out with more shades when this concealer starts selling out!
Product Sent for Review