Obviously, I had to start with CoverGirl! I didn't include the lippie pencil that Pat did (though, I do really love it), only because I decided to showcase items that while CoverGirl has sent them to me in the past, I've repurchased these items for myself over and over.
1. Clump Crusher Mascara: Yes, I really did put on 30 coats of that stuff, without a clump in sight! These days I'm much more likely to be layering it with another mascara (great tip for tons of volume and length, I layer every day), but the Clump Crusher is always there. Always.
2. Vivid Impact Liners: The Queen line can be hard to find depending on where you live (I have a much easier time finding it here in the Ann Arbor area than I ever did when I lived in the OC), but it is well worth the search! My favorite item is the Vivid Impact Liners, which come in some very pretty colors, are super easy to apply and last all day. They definitely rival much higher priced liners.
3. Perfect Point Plus Eye Liner: I don't have my own review of these liners, though you've probably noticed they pop up in my looks quite often. They're a little harder than the Vivid Impact liners and are automatic, which I love. My basic black and brown liners are both Perfect Point Plus and I use them pretty much every day.
4. TruBlend Foundation: When I recently went to a much darker hair color, suddenly the little bit of "give" I had in my foundation match was... gone. I high tailed it to ULTA and spent about an hour swatching different foundations on my skin. High ends, low ends... only TruBlend worked! It was what I was mostly using at home, but 1 shade lighter. I'm 410.
5. TruBlend Pressed Powder: I'm a pressed powder girl, and this one is the one that looks the least "powdery" on my skin once applied.