Media Kit and Traffic Info

Christine Mikesell started 15 Minute Beauty in January 2007. 15 Minute Beauty features very in depth product reviews, beauty tips and information on how to quickly breeze through a makeup routine.

About Christine
Growing up in a small Mid-Western town, Christine was the teen that tried every beauty product she could! Her friends came to her for lotion and mascara recommendations, and she was forever wandering the cosmetics aisle at her local drugstore.

Today Christine is still a beauty junkie. She has a closet devoted to makeup, over 2000 nail polishes and if she had the time it would take 2 hours to get ready each morning. Unfortunately, as a physician and mom, Christine has very little time each morning! So, each product needs to be fool proof, working perfectly as Christine multi-tasks her way through a high maintenance girl’s routine in a brief 15 minutes.

Christine lives in Ann Arbor, Michigan with her Engineering Professor husband and their two daughters. Christine practices Pediatric Critical Care in nearby Toledo, Ohio.

Contact Information & Social Media
Christine Mikesell [email protected]
Twitter @15minbeauty

The Site’s Connections
15 Minute Beauty is very lucky to belong to several of the web’s best blogging networks!
• iFabbo: A new network for beauty bloggers, iFabbo has strict selection criteria.
• Makeup Wars: Christine helped to found this group of 20 of the most established beauty bloggers. Every other week the members coordinate similar posts to help drive traffic as they “battle” with their favorite beauty products and looks.
• Beauty Spotlight Team: Every weekend this group of international beauty bloggers shares links to their favorite post of the week or features a special post from one of the members.
Style United/P&G Everyday: Christine was a featured writer for Style United, an on-line beauty site from Proctor and Gamble. The site has since transitioned to P&G Everyday.
• Christine was a contributor to the Babble Beauty Blog.

Please refer to my advertising on 15 Minute Beauty page for further information.

Product Review Guidelines
15 Minute Beauty is primarily focused on women’s beauty products. Price points range from mass market to ultra high end luxury. I try to have a good balance of everything. I do try to feature mostly well known brands that my readers know, use themselves and are easily able to buy at a store near them.

Things that I will feature
• I will only mention your sale or contest if it is interesting to me and my readers.
• I will not help you in your illegal/iffy activities. This means if you are selling knockoff bags, I’m not going to mention your site on my blog.
• Women’s Beauty, no men’s features
• Items from Mass Market (such as Target, Walmart and CVS) or Department Store retailers will be primarily featured. I also think that specialty stores like ULTA and Sephora are so popular now that any brands featured there are certainly game. Basically, well known brands will be the primary focus.
• This doesn’t mean that there won’t be smaller brands featured! I do feature smaller brands, but I try to have a good mix. The smaller brands that are featured have something to set them apart.
• My features will all be on products/brands that I have personal experience using.

Things that I will NOT feature
• Dental Items
• Cosmetic procedures, surgeries or prescription products. Pretty much, if you need a RN or MD to allow you to have access to a product I am not going to feature it. My malpractice carrier considers these outside of my scope of practice and they have asked me to not feature them.
• Salons/Spas that I have not tried myself
• Nutritional Supplements
• iPhone Applications
• Unsolicited guest posts or infographics. On the rare occasion that outside content is featured, it will be from those that I have invited to write on 15 Minute Beauty.
• I do not work with individual sales reps from brands like Younique, Avon, Arbonne, etc. I work directly with their national PR, it would not be fair to link to one individual seller. Note that sending me rude emails and tweets is NOT going to change this in your favor. In particular I have been harassed by Younique sellers, and frankly, I do NOT like the products. Please understand that harassing me will not get me to change this policy “just this once” for you.

Review Guidelines:
Not every sample I receive is featured. I tend to write about products that I like or love. If I didn’t like your product, there probably won’t be a feature. I’m sure you’re ok with that. An Allure Magazine rep once told me that they operate under the old saying “If You Don’t Have Anything Nice to Say, Don’t Say Anything At All” and I pretty much follow that as well.

• My review will be honest. I can not be bribed into changing my posts. Big brands have tried to make me change things. I haven’t done it for them, I’m not going to do it for you unless something that I’ve said is factually incorrect.

• On occasion I’ll write about products that I’m not as crazy about if they are a big enough brand that readers are likely to be asking about them or buying them. I try to be fair to products and rarely will I really gush about a product or pan it. I try to offer reviews that describe the product and how it worked for me. If it didn’t work for me then I’ll offer suggestions about who it is better suited for. I don’t write vindictive and mean reviews. No one wants to read it.

It will take time for your review to be completed. Usually I have other products in that same category that I’m currently testing, so it can be weeks to a few months even before I try out your product. Testing can take a long time, please be understanding. I’ve received my fair share of angry PR emails over not having a review completed within a few days of getting a product. This doesn’t get your review completed faster. It gets you an annoyed person writing your review.

Length of Testing:
~~Facial skin care usually is tested for at least 4-6 weeks to allow my skin a chance to equilibrate and see results.
~~Skin care items like masks, body lotion and sunscreen usually need a few weeks of testing.
~~Hair care products: Generally 1-2 weeks.
~~Makeup items typically need at least a few days of use to see typical wear and ease of use.

Due to the time it takes to test a product, I need enough product to complete the testing period. I do not require a full sized sample. Smaller sizes and lab samples are fine. If sending a sample in a form that is not the retail version, I will eventually need a picture of your product.