Instead, I now must put a disclosure at the top of a post, next to the "claim" (which also needs to include what "typical" results are. I guess if an eye shadow lasts 6 hours on me, but the company says 12 hours, I need to disclose that typical wear is 12 hours?), and then again at the bottom. This is a lot of disclosures, and it is definitely going to clutter everything up.
I've made these little buttons to match my current design (pretty much exactly what I had before, but a different font), though I probably need to change their color to make them stick out a bit more and make them more obviously buttons.
I haven't decided for sure if I'll be putting them in the text or writing something there, let me know what you think. I really think that a button like that is going to be obnoxious in the middle of a paragraph about an eye cream. We'll see.
In the meantime, I really want to know why it is that the FTC cares that my little blog that no one reads discloses a free $7 mascara, but they somehow don't seem to be making "traditional media" like Magazines and Newspapers do the same. When was the last time you saw a disclosure saying that they only included that mascara in their editor's picks column because they paid a required fee? Or that their editors were sent on a special spa trip gratis? These magazines don't even disclose properly in their on-line versions, which are most definitely covered by the guidelines.
If you want more details about how to comply, check out my friend Carleen's blog (she's a beauty blogging lawyer, instead of the beauty blogging doctor whose site you're on now!). Carleen wrote a great post about how to comply with the FTC Guidelines on Disclosure.