They have an amazing YouTube channel, which they've been quietly filling with super helpful videos. Starting next week they'll be releasing a ton of amazing new Drab to Fab videos (which means you have plenty of time to subscribe so you won't miss the new ones). The videos show Joico's International Artistic Director Damien Carney making amazing hair look easy. I'd like to have him do my hair every day!
The new series will feature Revenge Star, Ashley Madekwe. I loved her easy, loose waves that Damien created for a recent Joico event.
You can get Ashley's hair in 3 easy steps:
1. Apply Joico Power Whip all over hair and blow dry through hair – this will create sublet degrees of texture
2. Then you want to use a 1inch curling barrel to create long loose curls and only taking it up half way to the head.
3. Spray Joico Power Spray which is soft to the touch for a natural hold that lasts.
Joico on YouTube