This is a slightly darker true red. The formula is interesting since it is billed as a "liquid lipstick" and it really is an accurate description. It's not a gloss, it's a bit thicker and drier. Yes, like someone stuck a lipstick in a blender and added just enough liquid to make it easy to spread around. So, it is really pigmented, not at all sticky and there's no flavor to it. It applies in basically 1 swipe, perfectly lined, fully pigmented, and no touchups needed. I kid you not. It lasts about 6 hours on me, and yes, it does stain my lips a bit, so when it starts to wear off that is a bit less noticeable.
I've been reaching for this a lot lately. I think it's my red of choice as fall rolls into the midwest.