This is nothing like that.
Pureology's new Control twist is a "high hold liquid wax", which offers a bit of added hair control and somehow makes my hair look a lot more finished and professional looking in about 15 seconds.
This product comes in a pump, which is very convenient. It is white and feels mostly like lotion, though has a bit more "body" and stickiness. It has a floral/perfume scent, though I can't smell it once I've applied it to my hair.
I apply a small amount (size of a lima bean) to my hands, rub together and run through the ends of my hair. It adds definition and smooths things down, suddenly I look much more put together. It especially helps a lot when I've curled my hair in ways that a hair oil just can't. It doesn't make my hair sticky or weighed down.
I have a feeling that this little pump is going to last me a long time despite frequent use, but you can bet I'll be repurchasing!