As a super pale girl, who yes, has embraced the pale... I'm still slightly fighting the pale. I swear that I have "pale days" and I'm paler on those days and it is really easy to look a bit sickly. Maybe I didn't sleep quite right the night before, maybe I didn't pick quite the right eye shadow... you get the picture. For whatever reason, people will be asking me all day long if I feel ok.
To help combat the super pale days, I like to use a little extra color. Usually I use a MAC Beauty Powder or a Bobbi Brown Shimmer brick with a really big brush. I like powders with just a small amount of shimmer, a little pink or peach, and then I apply it the way I would a bronzer. So, a big brush, make a "3" on your face. So, the temple, outer cheek bone, and then jaw line. Then down the middle of my nose and on my chin. The point isn't to actually see the color, but something so subtle that it just makes me look more awake and, well, not sick.
Finally, there's a powder from a mass market brand that I can do this with! Read on to check out the Milani Illuminating Face Powders.
I love that each of these powders has a collection of colors! They mix together for a subtle and pretty look. I can wear each of them for illuminating, but with a smaller brush they all look fab as blushes.