I prefer to use a light bronzer without shimmer for every day use. While I don't use bronzer absolutely every day, I probably reach for it a few days a week. I use a big fluffy brush to help assure that I have a light application, and then I apply just under my cheekbones, down my nose, on my forehead and chin. Just enough to give me a bit of color, to fake being a bit better rested.
For most days I like a light matte bronzer. No orange in sight. Love that!
I was sent this bronzer by Beauty Bakerie very recently, though I don't currently see it on their website.