I've had this gloss in my sample box for a long time. I'm pretty sure L'Oreal gave it to me when I attending a blogging event in NYC about...2 years ago? When I pulled it out a few weeks ago I was in search of more reds. But, this red seems much more wearable than many other reds. I think it is partly because it is a gloss (it is a tad translucent so my own lips shine through), but the color is a bit pinker than I had expected once applied. It is a plumping gloss, though I didn't have any of the burning/unpleasant sensations that are typical of a plumping product. It does make my thin lips look bigger as well. All around this gloss is a success!