One of the things that I love about this product, truly, is the way in which the shades are labelled. How many times have I tried to buy a new foundation, concealer and powder set in a store (from the same line in a brand) and had each product have a different name? All things like natural beige or bisque... so confusing. L'Oreal makes it easy here with letters and numbers (C1, C2, C3 are cool, N1, N2, N3 are neutral, etc) and the colors actually correlate with each other. Amazing!
Best of all, L'Oreal has a great see through color picker on the display. Hold this piece of plastic up to your skin and the tone that disappears is the one you should buy. And guess what? That thing actually works.
Consistency: Liquid, comes in a tube with a sponge tipped wand
Buildable coverage: Somewhat. It can build in coverage but not to a large extent
Feeling on skin: Lightweight
Wear: 8-10 hours
Problems with wear: Caking towards the end of the day
Shades Available: 9 shades
L'Oreal Paris True Match Concealer