I'm not sure why it took me a few weeks to post about this, especially considering how I am carting this gloss with me everywhere, but for some odd reason it did. Despite the fact that this product is no longer "brand new" to the shelves, you likely haven't encountered it yet, but you should. In the past I've collected and yearned for MAC's Lip Glasses. For now on, I think I'm a EL Pure Color Lip Gloss Girl! Why the turn around? Truthfully, lately I've wanted a bit more color in my gloss. I know that MAC does have some lip glosses with color, but in my experience, they haven't done subtle color well. They end up looking a tad flat, or there's just too much shimmer for a girl to be taken seriously.
These new glosses from Estée are different. They do have subtle color (though some of the darker shades are less subtle and more pigmented), but what I really love about them is that you can actually build the color! Rather than just glomming on more gloss, each layer will finally build up the color, and you can truly layer colors for different effects much more easily with these glosses.
This isn't just a launch of 5 new glosses. EL has created 34 (!!) new shades for this line, which makes me think that they'll be around for a long time. Estée Lauder Creative Makeup Director Tom Pecheux also created 6 more cutting edge shades, and I'm willing to bet that he'll be creating more special additions in the next few seasons.
There are 3 different finishes to these glosses:
• Shine: Color-true pigment polymers deliver an ultra shiny, glossy finish
• Shimmer: Finely cut pearls provide a mirrored shine with fierce shimmer
• Sparkle: Super high-shine fused with high-powered metallic sparkle for the most dramatic look
Of the 34 colors, Tempting Tearose (a brownish pink) is my current favorite. When I apply 1 layer, it is just a few shades darker than my lips, making this a perfect neutral! I've been toting this color everywhere, checking my purse every time I leave the house that the gloss is coming with me! (I have about 20 glosses, no joke, in my purse. I seem to only care about this one though.)
The gloss is a little bit sticky, which is its only drawback. Just be careful when you pull out the wand (there tends to be a little strand of gloss issue), and don't let your hair fly into your lips and you'll be fine. The gloss does feel thicker than other glosses, and very hydrating on my lips. It lasts for 4-5 hours easily (despite drinking, though it doesn't hold up well to eating), and I love that there is basically no taste or smell. My favorite part of this gloss collection is the colors, which can be subtle or more in your face, and when layered they truly layer, rather than just turning into muck on your lips.
Estée Lauder Creative Makeup Director Tom Pecheux offers a tip to give the look of a fuller lip using a gloss:
Using a nude-color gloss like Opulent Opal, line the lips around the outside. This instantly gives lips a fuller shape. Then use a darker colored gloss all over the lips. Over time, this color will fade gently into the nude gloss and the lips will look full and sensual.
While we're thinking about great lip glosses, I did find a great article over at The Fashion Spot showing a great round up of lip glosses. They've tried some I haven't seen in stores yet! Check it out- Banging Summer Lips
Estée Lauder Pure Color Gloss