Consumer Reports on Anti-Aging Serums

Consumer Reports, Anti-Aging, antiaging, serum, results
When I make big purchases, I have to admit that I like to do a bit of research. Which generally means that if I'm buying a major appliance or a car, I am running for Consumer Reports. I love that I can see what they thought of the car before I buy it, including important things not mentioned in a New York Times or Car and Driver review, like reliability.

I always find it interesting when they turn to beauty products. It is definitely true that there are thousands of anti-aging products on the market now, and it's very difficult to navigate through them. (That's why I've started my new Anti-Aging 101 series, watch for it on Mondays)

This year, Consumer Reports decided to tackle Serums. Why? They're offered in almost every anti-aging line, generally have the highest amount of active ingredients and they sink in to the skin quickly. They had 79 test subjects (not all of them were women, by the way) from ages 40 to 65 use the serums on one side of their face for 6 weeks. 6 weeks is longer than most brands say you need to see results (I've hear 4 to 6 weeks from derms and estheticians), so I thought they were being pretty generous. They compared high res images of before and after images, comparing the length and depth of wrinkles.

What did they find? The results were highly variable from subject to subject and were limited. They did find that 2 products were slightly more effective: DermaSilk 5 Minute Face Lift Serum and Neutrogena Ageless Intensives Deep Wrinkle Serum. The Neutrogena was only once a day instead of the twice a day of the DermaSilk, cost half the price and spread more easily. Though, the testers did say that the Neutrogena had "an unusual burnt smell" that went away.

The take away messages:
• Results can vary between people, you should be educated about what you are buying and willing to change to a new product if it isn't working for you.
• If you're going to invest money in anti-aging products you should first be buying a gentle moisturizer and a good sunscreen according to the derms interviewed for the article.

You can check out the entire report in the May 2010 Consumer Reports
Consumer Reports on Anti-Aging Serums

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