Jason Wu Spring 2010 Look

Of all the Spring 2010 shows, the intricate updos created by Aveda at Jason Wu (check out the collection at Style.com) were definitely my favorite. Honestly, these are not updos that you could create on your own for a night out. I actually wouldn't even recommend having someone else do this for you unless it's a very special occasion.

But, I could definitely see a version of this working for a wedding. I'd be clipping all of this pictures for my "idea" file if I was still engaged.

This amazing style was created by Odile Gilbert and Dennis Clendennen (of Dionysus, The Woodlands, Texas) for Aveda.

This is a very intricate and difficult style to create (click the images above to enlarge), and you can see the detail involved in both the images and in the Aveda Behind the Scenes Video for Jason Wu.

This style really is a sculpted, voluminous chignon with a textured, 6 inch wide, sheer black ribbon woven into the hair in a spontaneous and organic way. The finished look is feminine and elegant with an edge.


• Apply Aveda Smooth Infusion Style-Prep Smoother throughout damp hair and blow dry straight.

• Work Aveda Smooth Infusion Glossing Straightener through hair to achieve a straight, smooth, glossy finish.

• Separate hair into front and back sections. Pull back section into a tight ponytail to the middle/back of the head and secure with a bungee elastic.

• Tie a 7-foot long piece of 6-inch wide, black horse hair ribbon around the ponytail. Secure each end to the head on either side of the pony with bobby pins the color of hair.

• Mist the entire head with Aveda Air Control Hair Spray for added shine and workable hold.

• Weave front section of hair back in smaller, 1-inch pieces, over the ribbon, securing against the head with bobby pins. Continue weaving hair and ribbon, creating loops with the ribbon around back of the head, until all hair has been worked through.

• Weave ponytail in 1-inch sections in loops throughout the ribbon, securing against the head with bobby pins, until all hair and ribbon are used. Hair and ribbon are looped together spontaneously, creating a sculptural, voluminous updo. Fray the ends of the ribbon and leave exposed.

• Spray with Aveda Air Control Hair Spray for finish and hold.

If you are looking for ribbon to create this look, I recommend JKM Ribbon. I bought a huge amount of ribbon there for my wedding a few years ago. Their selection and prices are great, my order arrived quickly and there were no issues.

To complement the elaborate hair style, MAC Makeup Artist Lucia Peroni created a look described as "monochromatic chic with a little edge and rawness. A Tim Burton girl–big, simple, sparkling eyes and amazing bold lips that look as though they were stamped on."

To recreate this look on your own:

Face: Face and Body foundation (which blends easily and is actually fairly lightweight in my testing) was brushed onto skin for a sheer, dewy finish. The foundation was then set with Mineralize Skinfinish Natural powder.

Eyes: Kid and Cork eye shadows were applied with brush 217 to contour the upper and lower lids. Crushed metal pigment was applied to the lids and inner corners of the eye very lightly using fingertips for a bit of sparkle. Teddy Eye Kohl liner was smudge into the upper lash line and the lower water line. Finished with Black Dazzle Dazzlelash Mascara on both top and bottom lashes.

Lips: There were actually three different lip looks.
• Look 1: Brick Lip Pencil was used to line the lips and then Red Russian Lipstick was brushed on to create a bright, bold lip
• Look 2: Pro Sin and Media Lipsticks were brushed onto lips as a base. Burgundy lip mix was layered over this to create a deep blackberry-currant lip.
• Look 3: Currant lip pencil with a mix of pro smoked purple and cyber satin.

MAC Cosmetics

Images: Jon Gurinsky via Aveda

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