October is Breast Cancer Awareness Month- Wear Your Pink!Wednesday, October 01, 2008
While you might see pink ribbons and pink products all year long, October is really the month of Breast Cancer Awareness. This month you will see pink everywhere- from ribbons on your coworker’s shirt to pink coffee mugs for sale at your local coffee shop. It may seem as if this has always been the case, but the Breast Cancer Awareness Campaign really has only taken off in the last 16 years. Why? Because of one woman. That woman is Evelyn Lauder.
In the late 1980’s Evelyn Lauder was beginning to be more involved with cancer patients. She joined the “Look Good…Feel Better” program in 1988, helping cancer patients to feel better about themselves. In 1989 she joined the Board of Memorial Sloan-Kettering Cancer Center, raising over $18 million to create their breast diagnostic center (which was later renamed the Evelyn H. Lauder Breast Center). In 1991 she began to reach out across the U.S. by writing a guest Breast Cancer Report for the October issue of Self magazine. This report was later reprinted 345,000 times and distributed by the American Cancer Society.
In 1992 the Estée Lauder Company took Evelyn’s efforts forward by beginning their own campaign for awareness. With Self magazine they created the pink ribbon that we all know so well today, published a 10 page report on Breast Cancer Awareness, lobbied for Foundations for research.
By the beginning of October 2008 the campaign will have distributed more than 80 million pink ribbons, millions of informational brochures and raised an incredible amount of money. In 2007 alone Estée Lauder Companies raised nearly $30 million for the Breast Cancer Research Foundation.
All month long I’ll be featuring a different product that donates part of the proceeds to the Breast Cancer Research Foundation. Actually, I have so many to feature that there will be a lot of days that I feature more than one product!
Wear your pink and thank Evelyn Lauder for all of her work!