Clariol has released a new in-home hair color system, called Perfect 10. This video is a behind the scenes peek at their photo shoots, which I'm posting here since I can't help but think- Kristy Hume's buttery blonde reminds me a bit of the shade of Reese Witherspoon that I was discussing recently!
This system is quite a bit different than other hair color systems, as it contains a completely different lightening system, AminoGlycine. All hair color systems contain a lightener and then a color depositor, and these haven't really changed much in well over 50 years. Until now!
According to Clairol:
AminoGlycine has four unique attributes that make it work more effectively:
AminoGlycine lightens hair melanin and forms new color complexes much more selectively and efficiently than conventional technology, doing the job in only ten minutes compared with 20-30 minutes with traditional permanent home haircolor.
AminoGlycine has ten times less alkalinity than conventional technology. This system works at lower pH level (pH9 vs. pH10) leading to better preservation of the hair’s natural protective coating called the f-layer. Additionally, a lower pH significantly reduces the unpleasant ammonia odor typically associated with home haircolor.
AminoGlycine more selectively targets melanin pigments and is less likely to react with hair protein fibers called keratin. Protecting keratin fibers helps preserve hair condition and reduces surface damage.
AminoGlycine helps to inactivate damaging free radicals formed during the coloring process which can otherwise attack the hair surface and compromise hair quality.
Plus, this color only takes 10 minutes. I'm all for anything that is that fast!