Wednesday, January 23, 2008
Dove's Self-Esteem Fund
As part of their Campaign for Real Beauty, Dove is adding a Self-Esteem component aimed at teenage girls. The goal is a very ambitious one- they will be creating outreach programs and hope to reach 1 Million girls soon!
One of the underlying premises for the initiative is that many girls develop insecurities about their looks as a teen, impacting their self esteem and then making them less likely to reach their full potential later in life. By breaking that cycle, Dove hopes to change what we think of as beautiful. Imagine what today's teenagers can make of themselves!